Xtremepush is introducing the AdProv Platform to allow digital advertisers to efficiently monitor their online ads for fraud and automatically optimise their delivery.
Ad fraud and inaccurate delivery against media plan are rampant in today's programmatic ecosystem. Most participants are incentivized to perpetuate it, and not to prevent it. Out of $1 spent on media, a vast majority (98c) goes to waste. Which means that you're only getting 2 cents of value from $1 spent!
Adprov is the only scalable and zero-latency solution that allows you to prevent any fraud from being delivered in your campaign. In addition, by using Hashgraph distributed ledger technology, we identify and prevent discrepancies between media plan and delivery attributes.
The Ad Tech ecosystem is highly fragmented, opaque and full of fraud and planning-delivery discrepancies. There is structural incentivization for participants to simply "check the box" when it comes to providing a a clean supply chain, and thus not solving the problem. AdProv is providing a platform that only allows whitelisted, authenticated and fraud-free media, data and users by identifying the source and type of fraud and preventing it from delivery. By using Hashgraph distributed ledger technology, we analyze and clean up your supply chain in real time. At a speed of more than 500,000 impression-level transactions per second.
AdProv allows you to identify and then prevent from delivery ad requests that do not conform with your demands. We do this without having you switch your existing ad-tech or mar-tech vendors!
●Free Provenance analytics
● Reduce OPEX by blocking unauthorized ad delivery
● Certified data accuracy
● Certified Humans
●Free Provenance analytics
● Eliminate fraud – only deliver via whitelisted supply
● Eliminate Plan – Delivery discrepancy
● Quantify third party data accuracy
● Real Time Attribution
AdProv was started to clean up the current ad-tech and mar-tech landscape, by using high-speed distributed ledger, AI and ad-tech into a comprehensive platform.
18 years in mobile technology
20 years in AdTech
12+ years in Big Data
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